Meta tags and HTML title tags are special HTML elements found in your web page source code. Don't worry, most all web page authoring tools and template driven websites allow you to easily change your web page title and meta tags without the need for you to edit the HTML source code.
With the help of this tool and instructions, you will easily create search engine friendly titles and meta tags for all your web pages.
When titles and meta tags are properly optimized, search engines have the necessary information needed to optimally display and rank your web page in their search results. If not optimized for search, your rankings and click-through traffic will suffer.